Title:
One million followers : how I built a massive social following in 30 days : growth hacks for your business, your message, and your brand from the world's greatest minds
Publication Date:
2018
Publication Information:
Dallas, TX : BenBella Books, [2018]
©2018
Physical Description:
xiii, 241 pages ; 24 cm
ISBN:
9781946885371
Abstract:
How can you make a significant impact in the digital world and stand out among all the noise? Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google; Ray Chan, CEO and cofounder of 9GAG; Julius Dein, internet personality and magician with nearly 16 million Facebook followers ; Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas; Phil Ranta, former COO of Studio71 and VP of network at Fullscreen; Eamonn Carey, managing director at Techstars London; Jonathan Skogmo, founder and CEO of Jukin Media, Inc.; Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment.
Contents:
Foreword / by Prince Ea -- Introduction: the impact of gaining one million followers around the world -- How I gained one million followers -- Target your audience -- Choose a message for the masses -- Fine-tune through social testing -- Create shareable content on facebook -- Strategic alliances -- Go global (an opportunity) -- Gaining influence on instagram -- Growth drivers for youtube -- The realities of snapchat -- Substantial business growth with linkedin -- Staying power.
Language:
English
