In the 1100 churches of Indianapolis, we see bewildering multiplicity of Protestantism. Churches with the seating and styling of deluxe first-run theaters. Services conducted with the professionalism of television spectaculars. And congregations that occupy every seat at four staggered services every Sunday. All are features of the US church-going boom. We discover that religion is not in a state of apathy in America; in some quarters it is decidedly big business.