Title:
The father of spin : Edward L. Bernays & the birth of public relations
Author:
Edition:
First Holt paperbacks edition.
Publication Date:
2002
Publication Information:
New York : Henry Holt, 2002.
Physical Description:
xi, 290 pages ; 21 cm.
ISBN:
9780805067897
Abstract:
"The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices."-- Provided by publisher.
General Note:
"Originally published in hardcover in 1998 by Crown Publishers, Inc."--Title page verso.
Contents:
Starting with symbols -- Lighting up America -- The big think -- Setting the spin -- Rationale for a profession -- Getting personal -- At the office -- Going to war -- Uncle Sigi -- The Cambridge years -- A question of paternity.
Personal Subject:
Language:
English
