Titre:
The change function : why some technologies take off and others crash and burn
Auteur:
PUBDATE:
2006
GVPL_PUBLICATION_INFO:
New York : Portfolio, 2006.
Description matérielle:
xviii, 220 p. : ill. ; 24 cm.
Numéro international normalisé des livres (ISBN):
9781591841326
Résumé:
"After years of studying countless winners and losers, Pip Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. As he explains in The Change Function: People are only willing to change and accept new technologies when the pain of their current situation outweighs the perceived pain of trying something new. Most potential users are afraid of new technologies, and they need a really great reason to change. If you don't give them that reason, then forget it."--BOOK JACKET.
Note générale:
Includes index.
Table des matières:
Silicon Valley, we've got a problem -- The change function -- Is the technology industry ready for change -- Why technology fails -- Four more failures -- A future winner: flat panel display TV -- Three more future winners -- One future loser: RFID -- Three more future losers -- The change function in action -- Ten sets of questions -- What to do?
Terme de vedette-matière:
LANGUAGE:
Anglais
