
Título:
The book business : what everyone needs to know
Autor Pessoal:
Autor Adicionado:
Data de Publicação:
2019
GVPL_PUBLICATION_INFO:
New York, NY : Oxford University Press, [2019]
Descrição Física:
xiv, 165 pages ; 21 cm.
ISBN:
9780190628048
9780190628031
Resumo:
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.
Nota Geral:
Includes index.
Conteúdos:
The global book business -- From idea to book -- Bookselling, marketing, and sales : getting the book to the reader -- Some publishing history -- E-books -- The book publishing business model -- Bookselling in the twenty-first century : Amazon.com -- Children's and young adult (YA) publishing -- Audiobooks -- The future of publishing.
Linguagem:
Inglês