Título:
Narconomics : how to run a drug cartel
Autor Pessoal:
GVPL_EDITION:
First edition.
Data de Publicação:
2016
GVPL_PUBLICATION_INFO:
New York : PublicAffairs, [2016]
Descrição Física:
vii, 278 pages : illustrations, maps ; 25 cm
ISBN:
9781610395830
Resumo:
How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work ... [and have more success in efforts] to win the war against this global, highly organized business.
Conteúdos:
Cartel incorporated -- Cocaine's supply chain: the cockroach effect and the 30,000 percent markup -- Competition vs. collusion: why merger is sometimes better than murder -- The people problems of a drug cartel: when James Bond meets Mr. Bean -- PR and the mad men of Sinaloa: why cartels care about corporate social responsibility -- Offshoring: the perks of doing business on the mosquito coast -- The promise and perils of franchising: how the mob has borrowed from McDonald's -- Innovating ahead of the law: research and development in the "legal highs" industry -- Ordering a line online: how internet shopping has improved drug dealers' customer service -- Diversifying into new markets: from drug smuggling to people smuggling -- Coming full circle: how legalization threatens the drug lords -- Why economists make the best police officers.
Linguagem:
Inglês
