The shareholder letters. It's all about the long term (1997) -- Obsessions (1998) -- Building for the long term (1999) -- Taking the long view (2000) -- The customer franchise is our most valuable asset (2001) -- What's good for customer is good for shareholders (2002) -- Long-term thinking (2003) -- Thinking about finance (2004) -- Making decisions (2005) -- Growing new businesses (2006) -- A team of missionaries (2007) -- Working backward (2008) -- Setting goals (2009) -- Fundamental tools (2010) -- The power of invention (2011) -- Internally driven (2012) -- "Wow" (2013) -- Three big ideas (2014) -- Big winners pay for many experiments (2015) -- Fending off day 2 (2016) -- Building a culture of high standards (2017) -- Intuition, curiosity, and the power of wandering (2018) -- Scale for good (2019) -- Life & work. My gift in life -- A crucial moment at Princeton -- "We are what we choose": address to the Princeton gradating class of 2010 -- Resourcefulness -- Why I went from a hedge fund to selling books -- Finding the root cause -- Creating wealth -- The idea for prime -- Thinking three years out -- Where the idea of Amazon web services came from -- Alexa, AI, and machine learning -- Physical stores and whole foods -- Burying the Washington Post -- Trust -- Work-life harmony -- Recruiting talent: Do you want mercenaries or missionaries? -- Decisions -- Competition -- Government scrutiny and big companies -- The climate pledge -- The Bezos day one fund -- The purpose of going into space -- It's still day one for America.