The author of Inside Apple examines of Uber, the multi-billion dollar Silicon Valley upstart that has disrupted the transportation industry. Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Uber has been a significant development in the growth of the on-demand economy and there is now a battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world. The story of Uber's rapid growth from its murky origins to its plans for expansion into radically different industries. Uber is now involved in research to build self-driving cars and possibly replace the very drivers it now uses.